Every year around 15 August, the Arvor Festival celebrates Breton folklore by electing the Queen of Arvor and her ladies in waiting, as well as a host of activities dedicated to traditional Breton culture. During three days, everyone can enjoy exhibitions, bagadoù shows (traditional pipe bands), a traditional festival called a fest-noz and fancy dress parades, as well as concerts and introductions to Breton dancing.
The first Arvor Festival took place in 1928. In 1965, the festival committee decided to arrange the election of a Queen of Pays Vannetais. Today, over 80 towns and villages are eligible to enter the competition. The young candidates, aged between 16 and 25, appear in Breton costume before a jury and have to answer questions about Breton culture.
After the Queen has been crowned, the festival ends with a big firework display on 15 August on the ramparts of Vannes.