Bouère is located south-east of Mayenne, on the border between the former provinces of Maine (Lower-Maine) and Anjou (Haut-Anjou). The town is between Grez-en-Bouère and Saint-Denis-d'Anjou, 35 km from Laval, 54 km from Angers and 70 km from Le Mans.
The city has marble quarries, where the marble Bouère participated in the construction of the Basilica of the Sacred Heart of Montmartre and the station Saint-Lazare in Paris.