The Violet Festival has taken place in Tourrettes-sur-Loup since 1952. Violet production became this village’s main agricultural activity in 1880. Today, only the Victoria variety is cultivated in Tourrettes-sur-Loup. It can be identified by a simple petalled flower, with a strong fragrance, standing on a long peduncle of around 25cm.
Every year in March, the Violet Festival rounds off the violet season and celebrates spring. The village streets are full of activity from 9.30 am, with dawn serenades and local dances. The whole village is full of flowers and the sweet scent of early spring. A Floral Procession starts in the early afternoon. The day ends with the Flower Battle, which everyone can take part in.